Turn influencer recipe videos into measurable grocery carts

Make every creator recipe post shoppable, and see which creators actually fill carts.

Join the waitlist Early access

Carts at Walmart · Target · Instacart · Amazon Fresh

482K views

@jasminecooks

Cherry tomato spaghetti, 20 min

Shop this recipe

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Shoppable recipe

Cherry Tomato Spaghetti

SpaghettiYour brand
Cherry tomatoes2 cups
ParmesanYour brand
Fresh basil1 bunch
Olive oil2 tbsp

Add all to cart

1 click

Shopper picks a store

Send to my cart

WalmartTargetInstacartAmazon Fresh

Cart tracked to @jasminecooks

Carts from this post today: 1,284

Same creators, same posts

Every recipe post becomes a store

@jasminecooks
Shop this recipe
**12.8K** carts

Pappardelle bolognese — @cookingwithdiego
Shop this recipe
**11.1K** carts

@cookingwithdiego
Shop this recipe
**11.1K** carts

Maple pancakes — @priyaspantry
Shop this recipe
**8.7K** carts

@priyaspantry
Shop this recipe
**8.7K** carts

Shrimp and pea fritters — @kaikitchen
Shop this recipe
**6.4K** carts

@kaikitchen
Shop this recipe
**6.4K** carts

Example creators and numbers.

Creator ROI

Know your best creator. Fund them.

Compare every creator by carts, not likes
See cost per cart for each post
Move budget to the creators who sell

Join the waitlist

Summer Grilling campaign

Example data

CreatorAdd-to-cart clicksCost / cart

@jasminecooks

12.8K+15% vs #2

$0.39

@cookingwithdiego

11.1K

$0.45

@priyaspantry

8.7K

$0.57

@kaikitchen

6.4K

$0.78

Shift budget from @kaikitchen to @jasminecooks: half the cost per cart.

How it works

Three steps. No work for your creators.

One platform, from automatic recipe creation to cart results for every creator.

Paste a creator's post

TikTok, Reels or Shorts. They post as usual.

We make it shoppable

A recipe page with your products in the cart.

See who drives carts

Carts per creator, per post, per retailer.

What you get

Everything you need to prove creator spend works

Creator Campaigns dashboard with recipe page views, add-to-cart clicks, conversion funnel and top creators — The Creator Campaigns dashboard. Example data.

Shoppable recipes

Every creator video becomes a recipe page with a buy button.

4 major retailers

Walmart, Target, Instacart and Amazon Fresh.

Carts by creator

Views to recipe opens to add-to-cart, for each creator.

Walmart local stock

See where demand beats the shelf, by zip code.

Dallas · outAtlanta · lowPhoenix · ok

Coming later

Creator recommendations. As more brands join, we'll suggest the best creators for your brand, product and season.

Who it's for

Built for teams who have to prove creator spend

CPG brand managers

Which creators actually moved product?

Shopper marketing leads

Did the campaign drive carts at our key retailers?

Influencer agencies

How do we prove our creators beat paid social?

Quick answers

Do our creators need to change how they post?

No. They add one link to their caption or bio. Everything else stays the same.

Do you track purchases?

We track every click that sends ingredients to a retailer's cart. Checkout happens on the retailer's site.

How do our products get in?

SideChef sets up your product catalog with you at the start. After that, your products are featured in every matching recipe.

Do we need our engineering team?

No. SideChef hosts the recipe pages, carts and reporting. Nothing to install.

What happens after I join the waitlist?

You're on the early-access list. We'll reach out as soon as it's ready for your brand.

How is it priced?

Monthly plans based on how many videos you run. Waitlist brands get early-access pricing when we onboard them.

Find out which of your creators fill carts

Join the waitlist. When your spot opens, we'll show you a 15-minute walkthrough with your own creators' posts.

Join the waitlist

Early accessNo engineering neededWorks with your current creators4 major retailers

Join the Creator Engine waitlist

Early access to Creator Engine.

We'll reach out when it's ready for your brand.

Product catalog setup done with SideChef.

Free to join.

Thank you, we'll be in touch soon.

A member of our team will reach out to you shortly.

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